Proximity Marketing is a feature of the Google Nearby Platform. The first time a user encounters a Proxee they are asked if they wish to see the message the device is trying to send them. Best part is users don’t need an app to receive notifications.
Proxees are low-cost, low powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages. The typical range of Bluetooth low-energy(BLE) radio modules is up to 70m (230 ft.). It depends on the location too, because radio signals can be absorbed or diffracted.
These notifications look like any other push notifications on both Android and iOS devices. A beacon alert is a message that is sent to the application when the customers comes into the range of a beacon. Proximity is the trigger. Push notifications are messages that are sent to the application on the customer’s device, but they can be sent automatically, regardless of where the customers is located
With Our Proximity or Nearby Platform Having the best product available is important to us which is why provide our clients with 2 of the best SaaS platforms available anywhere in the world. When deciding which platform is best for your needs ask yourself 2 questions, what are your short term goals and what is your long game? These questions will give you the answer you need t make a decision on how to proceed. If you need immediate leads, customers, and sales then the Nearby platform is where you need to be. If you have enough sustained business and want to build upon your current brand then the Proximity platform will help you achieve your desired results. After you identify your needs we can get you up in running in a matter of days.
Our Nearby Notification Solution will deliver results without the need for an app letting you see a quick ROI. Our RSN Digital Proximity Beacon will enable you to grow a private network to expand your brand. Our technology stack is making phones smarter, making locations more interactive, even giving ordinary objects a way to communicate information with smartphones or other devices. We’ve given smartphones extra senses to “see” more of the world around them and know more about their context, opening up an endless set of possibilities for richer, more personalized experiences. In our information-driven world, the business with the most statistical insight. and best “last-mile” marketing strategy gains the advantage. Tolls like beacons and geofencing – and the strategy that goes along with them – allow businesses to pull in nearby consumers and learn more about their shopping habits and preferences. Right now, the companies that leverage these powerful, growing proximity marketing devices are seeing major success. Your businesses would be wise to follow suit. When it comes to implementing a Nearby or Proximity plan there is a lot of confusing information online. RSN Digital helps you cut through all of the fuss and delivers results.