Did you know that 93% of shoppers’ buying decisions are influenced by social media (#SocialNomics 2014)? Most business owners recognize that being active on social is not only essential for staying in touch with customers, but also for growing their revenue.
Managing your social networks, however, is a lot of work. It takes time, resources, and social media expertise that most local business owners don’t have.
Our completely custom ROI focused approach is cutting edge. The bottom line is simple. Your social media campaign needs to give you a return on your investment.
RSN Digital understands this is the goal and every single campaign is built around these goals. Social Media networks are websites that facilitate community interaction through following, liking, commenting and expressing themselves.
It’s these ongoing brand impressions that can help with retention and loyalty.
Additionally, since an individual’s interactions on social media platforms are broadcast to their friends, social media campaigns are a way for a brand to reach their audience’s friends or followers.
Similar to SEO, there are not any direct costs of participating on the social media networks but a successful campaign requires ongoing monitoring and management.
Social media campaigns can lead directly to new customers or repurchases by existing customers but generally social media campaigns are for brand building. Presence on social media networks can be a criteria used by prospective customers the same way that a well designed website creates a positive impression of a business.
For products or services with a long decision cycle, a social media campaign can also help in nurturing a prospect during the decision process.